What does the modern Chinese consumer want, and how are those desires changing? Advertising guru and frequent television news commentator Tom Doctoroff, North Asia Area Director and Greater China CEO at JWT, discussed these issues and his new book, What Chinese Want: Culture, Communism and China’s Modern Consumer at a National Committee public program on June 1, 2012 at Dorsey Whitney New York. The discussion was moderated by National Committee Senior Director for Education Programs Margot Landman.
As China becomes wealthier and more confident on the global stage, it also expects to be respected and accommodated as a major global force – and as a formidable civilisation. Through a survey and analysis of China’s regional posture, urban change, social activism and law, mores, the Internet, history and thought – in which the concept of ‘civilising’ plays a prominent role – China Story Yearbook 2013 offers insights into the country today and its dreams for the future.
The cover features four Chinese characters, read from the top right-hand corner, top to bottom. The character wen 文 (‘pattern’, ‘design’, ‘the written’) features a writing brush; the word ming 明 (‘bright’, ‘illuminated’) contains a Huawei mobile phone with an iconic image of the model People’s Liberation Army (PLA) soldier Lei Feng on its screen (the fiftieth ‘Learn from Lei Feng Day’ was celebrated on 5 March 2013). Together these words form wenming, ‘civilised’ or ‘civilisation’. The main vertical stroke of the next character, zhong 中 (‘central’, ‘middle’, ‘China’), features a high-speed train, while the word hua 华 (‘flourishing’, ‘embellished’, ‘China’) is in the calligraphic hand of the Tang-dynasty monk Huaisu (725–799CE). It is taken from a ‘grass-script’ version of the Thousand-character Classic (Qianziwen 千字文) written in the last year of the monk’s life.
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Os dejo la última versión de la ficha de China confeccionada por ICEX.
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