“Five Things Marketers Get Wrong About China” – Thoughtful ChinaPublicado: 03/09/2013
China’s consumers have experienced tremendous economic and cultural transformations that shape how they define themselves, their impact on society at large, and how they consume brands. This week on “Thoughtful China,” Trevor Lai interviews Sandy Thompson, Young & Rubicam’s Global Planning Director about five common mistakes advertisers make about Chinese consumers.
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Vía: Thoughtful China